Coaching and counseling are similar in some ways yet different in others. We strongly believe that counseling is a more in-depth approach to helping folks with their emotional and mental wellbeing. Whereas coaching focuses on real-time, quick answers and solutions for simple or short term situations.
We also believe that counseling does not occur over texting. Electronic communication is too vague and difficult to decipher emotional responses, voice intonation or inflection - which often leads to bigger issues. Moreover, counseling encompasses the whole person's physical, emotional and mental being.
Coaching can be done over texting due to the simpler issues at hand and by the very nature of coaching itself. Some of the greatest sports coaches of all time are the quintessential example of coaching, not counseling.
